Farmers Market Coalition

Are Farmers Markets Right for Me?

• Getting Started with Farmers’ Markets (PDF guide for farmers from the Wallace Center, 2007)
• Farmers Markets (A guide for organizers and vendors from ATTRA, 2002)
• When Things Don’t Work: Some Insights into Why Farmers’ Markets Close (PDF from Oregon State University Extension Small Farms Program, 2006)
• Market Evaluation Tool (PDF from Cornell Cooperative Extension, 2007)
• Direct Marketing Guide for Producers of Fruits, Vegetables, and Other Specialty Products (PDF from University of Tennessee Agricultural Extension Service)
• Direct Marketing Resource Guide (from SARE, 2004)
  

Improving Marketing and Customer Service Skills

• Maximize Your Sales at Farmers Markets (PDF from the Farmers Market Federation of New York)
• Ways to Offer Customer Service at Farmers Markets (PDF from Cornell Cooperative Extension)
• Marketing- Selling the Whole Truckload (PDF from the California Farmers’ Market Association)
  
• Tips for First Time Vendors & Merchandising 101 (PDF from the Portland Farmers Market Vendor Handbook, 2008)
• ABCs of What Vendors Should Bring to a Farmers Market (PDF from Cornell Cooperative Extension)
• How to Sell at Farmers Markets (PDF article by Nina Planck)
• Growing for Market’s Special Report on Farmers Markets (from Growing for Market, 2001)

Electronic Benefits Transfer

• Accepting Food Stamp Electronic Benefit Transfer (EBT) Cards at Farmers Markets and Farm Stands: A Primer for Farmers and Market Managers (from University of New Hampshire Cooperative Extension, 2008)
• Electronic Benefits Transfer (EBT) Primer (from MarketUmbrella.org)
• How to Set Up an Electronic Food Stamp Redemption Program at your Farmers Market Without Using Electricity or Telephone Lines (PDF from Seattle’s Neighborhood Farmers Market Alliance, 2007)
• A Simple Guide for EBT of Food Stamp Benefits at California Farmers Markets Using a Central Point of Sale Device and Market Scrip (from The Ecology Center, 2008)
• Electronic Benefits Transfer (EBT) Debit Cards (from the Northeast Organic Farming Association of Vermont)
• Frequently Asked Questions: EBT & Serving Food Stamp Customers (PDF from USDA Food & Nutrition Service, Detroit Field Office)
• EBT Farmers’ Market Projects Status (USDA Food & Nutrition Service)

Finding and Managing Labor

• Farm Internship Handbook (from ATTRA, 2007)
• Farm Internship Curriculum (from ATTRA, 2007)

Pricing Your Products

• Pricing Product (Word doc from the University of Florida Small Farms Program, 2008)

Postharvest Handling and Food Safety

• Postharvest Handling of Fruits and Vegetables (from ATTRA)
• Safe Handling of Food at Open Markets (PDF from Kansas State University)
  
• Food Safety for Farmers Markets Vendors (PDF from University of Nebraska, 2007)
• Food Safety Guidelines from the Oregon Department of Agriculure (PDF from the Portland Farmers Market Vendor Handbook)
  
• Food Safety Begins on the Farm: Reduce Microbial Contamination with Good Agricultural Practices (from the Good Agricultural Practices Network at Cornell University)
• Food Safety Regulations for Farmers Markets (from Purdue Extension, 2007)
  

Other Marketing Resources

• MarketMaker (web site)
  
• Local Harvest (web site)
  
• Sustainable Farmer (web site)

Stay tuned for more as we grow and refine this section of our site! Please contact us to make us aware of any broken links, and use our on-line submission form to share resources for inclusion on this web site. Click here to visit the Resources for Managers and Market Sponsors page.